Vodafone Egypt launches a new advertising campaign for the Flex system that brings together Yasmine Abdel Aziz and Abdel Baset Hamouda.
The ad achieved 1.5 million views in just one day
Vodafone Egypt announced the launch of an advertising campaign for the Flex system, with the aim of explaining the various advantages of the system. In a brilliant, creative touch, Vodafone Egypt introduced star Yasmine Abdel Aziz and famous singer Abdel Baset Hamouda to sing a song that reveals the advantages of the Flex system with distinctive melodies. To celebrate the launch of the ad, Yasmine visited the company’s headquarters in Smart Village, where she added to the festive atmosphere by sharing fun moments with employees.
Just one day after its launch, the ad topped all social media sites, most notably YouTube, achieving 1.5 million views. This is the second year in a row that Vodafone has used the star Yasmine Abdel Aziz, the advertising face of the Flex system, and through her wide popular acceptance, wit, and closeness to the people, she has been able to achieve the success and wide spread of this campaign, which is reflected in the success of The ad and the song too.
The idea of the advertising campaign focuses on the distinctive experience Flex provides to customers through a range of entertainment services, explaining how the Flex system helps customers save and enjoy free subscriptions on entertainment platforms at the best possible price without having to pay any additional subscriptions or fees, especially Flex 70 ( Which saves more than 100 pounds).
It is noteworthy that Vodafone is the first telecommunications company in Egypt to offer subscriptions to entertainment platforms available within the package, making it an essential part of all aspects of its customers’ lives through partnerships with the largest platforms such as (Shahid, Watch It, Anghami Plus).
