The rise of quick commerce, in the Egyptian grocery retail market, started an era defined by rapid delivery and convenient user experiences, altering the e-commerce landscape. Consumers can no longer wait for their orders; they crave instant gratification and efficiency in their shopping experiences. Recognizing this shift, many traditional grocery retailers realized that their lack of expertise and knowledge in IT and tech hindered their ability to adapt to the change. They needed assistance to navigate the transition.
As I speak to retailers about their current situation, I came across a company called myGINNE designed to transform the unorganized daily needs retail market and support traditional retailers by providing modern technology, efficient supply chain infrastructure, and access to a larger consumer base.
“myGINNE is a pioneering SaaS (Software as a Service) company that aims to revolutionize traditional grocery retail in Egypt. With a mission to bridge the gap between traditional retailers and the fast-paced digital age.” says Renada Hossam, myGINNE’s Marketing Manager.
myGINNE currently serves Obour only however, myGINNE’s ambitions extend far beyond Obour’s borders; the company has its sights set on nationwide expansion, with plans to penetrate smaller towns and cities all over Egypt. By leveraging technology that supports retailers, myGINNE aims to democratize access to convenient shopping experiences, ensuring that consumers in every corner of the country can enjoy the benefits of quick commerce from their favorite nearby grocery stores.
As Egyptians, it’s our duty to support our community members by exploring solutions, such as myGINNE, that empower retailers and level up our shopping experiences. Let’s leverage these solutions to optimize benefits for everyone involved.
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