The Egyptian Digital Payments Company (MDP), the leading company in issuing and processing electronic payment solutions in the Middle East and Africa, and Tilda, the leading financial technology company, announced the launch of two exclusive prepaid cards from Tilda in the Egyptian market, which are two Tilda cards. Plus and Tilda Premium. The two innovative cards are the latest introduction to the fintech industry in Egypt and the region, as they are the first payment cards to include customization options, and therefore this launch represents a milestone in the fruitful partnership between MDP and Tilda over the course of five years.
Customizable Premium Prepaid Cards give customers a unique opportunity to personalize their cards according to their preferences and circumstances, by choosing the colour, shape and font they prefer. On the other hand, the exclusive transparent prepaid Plus card features an elegant design that has never been introduced before in the local market. The combined efforts of MDP and Tilda have contributed to anticipating the latest market trends and delivering unprecedented payment card designs, based on their deep understanding of the evolving needs of cardholder consumer segments in Egypt.
The two new cards were designed with great care to meet the digital needs of young generations, especially GenZ, who constitute the fastest growing consumer segment and are skilled in digital transactions. The two cards reflect MDP and Tilda’s commitment to innovation and focus on meeting customer requirements within the rapidly evolving digital and financial payments system.
Commenting on the launch of the two new cards, Mr. Ahmed Nafie, CEO of MDP, said: “We are pleased to offer this integrated solution for digital payments companies (fintechs), designed by a new generation of innovators in the financial technology sector. Our core corporate values allow us to occupy a leadership position in At the forefront of the payments sector, by focusing on meeting customer needs and expectations and adapting to constantly changing consumer behavior. We at MDP are proud to enable Tilda to launch distinctive cards with an elegant design and simplified payment processes in the Egyptian market, as our partnership with Tilda is in launching the Plus and Premium prepaid cards. “Payment represents a qualitative leap towards expanding our services in the financial technology sector, by providing solutions characterized by the highest levels of quality and speed, allowing us to become a company specialized in providing comprehensive payment solutions in Egypt, the Middle East and Africa.”
For his part, Mr. Ahmed Sabah, CEO and Co-Founder of Tilda, adds: “Our goal from the beginning has been to design the first financial technology application dedicated entirely to the millennial generation in the Middle East, providing all of our users with the easiest ways to send, spend and save money. Therefore, he affirms Launching the Plus and Premium prepaid cards in cooperation with MDP is our commitmentProviding a seamless customer experience and enhancing financial inclusion in Egypt and the region. Our partnership with MDP has allowed us to transform our design vision for payment cards into real products in the hands of new generation consumers, with MDP playing a vital role in producing and supporting the launch of these two cards. This cooperation motivates us to set ambitious future goals and strive to achieve excellence in everything we do.”
MDP has revolutionized the financial technology sector with the launch of a range of its innovative payment card offerings. By designing and delivering cutting-edge offerings for every stage of card production and processing, MDP has been able to reach unprecedented levels of innovation, security, convenience, and deliver seamless experiences to its customers. MDP’s client base includes more than 200 banks and 60 fintech companies in more than 40 countries in the Middle East, North Africa, Africa and Eastern Europe, allowing it to establish itself in all the markets in which it operates. In Egypt, MDP has been able to produce 340 million payment cards so far, and holds a distinguished position among the top 50 financial technology companies in the Middle East according to the Forbes classification.
Tilda is a financial brand designed for the new generation and millennials who are eagerly looking for smart and easy ways to manage and monitor their expenses without having to go to the bank to open a bank account. Through the Tilda application and pre-paid cards supported by MasterCard International, Tilda users are able to send and receive money and withdraw cash from any ATM.
MDP and Tilda cooperate in developing electronic payment experiences by launching the latest prepaid cards in the Egyptian market
