: Amazon’s annual Prime Day event is set to return this summer on Amazon.eg, exclusively for Prime members. For the first time ever in Egypt, Prime Day will run for six full days of epic deals starting at 00:00 am (local EG time) on July 16, and until July 21. Packed with thousands of deals, Prime Day will offer Prime members in Egypt deep discounts across over 30 product categories including electronics, beauty, health and personal care, baby products, kitchen and home appliances, and fashion.
Over the last year, Amazon customers around the world saved nearly USD24 billion from deals and coupons – with Prime members enjoying the vast majority of those savings – including over USD2.5 billion during Prime Day 2023. The latest consumer research commissioned by Amazon also shows that two-thirds (66%) of shoppers in Egypt are looking for sales, deals, and discounts when making online purchases, and more than half (56%) of people waiting for sales events when making big-ticket purchases, Prime Day is set to serve consumer demand across six days of savings.
What to expect during Prime Day
Prime members on Amazon.eg will be able to shop a wide range of deals during Prime Day, from top local and international brands such as Samsung, LG, Toshiba, Tornado, Midea Group, Tefal, L’Oréal, Nivea, Raw African, BaByLiss, Adidas, Reebok, Dalydress, Testa Toro, Jellies, DeFacto, and Lego, as well as local small and medium-sized businesses. New deals – from electronics to kitchen and home appliances, fashion and toys – will go live throughout Prime Day, along with additional instant discounts and installment plans with MasterCard, Banque Misr, Commercial International Bank, valU, and Etisalat Cash, allowing Prime members on Amazon.eg to save even more during the six-day sale event.
Amazon Egypt’s General Manager Omar Elsahy said: “Prime Day is focused on providing exceptional value to Prime members. For the first time in Egypt, we are extending Prime Day to six full days in response to customer demand. This event offers incredible deals and is the most compelling time to join Prime. We hope members take advantage of the saving opportunities available during the sale and explore the year-round value of exclusive Prime membership benefits, all for EGP 29/month.”
Mahmoud Soliman, CEO and founder of Alba Pharma, added: “Sale events which include Prime Day have a remarkable impact on Alba Pharma’s business where we strive to offer our customers the best deals possible and offer them discounts on our skincare and haircare products. These events not only drive a significant increase in sales but also enhance brand awareness. The promotional opportunities provided by Amazon during these events have allowed Alba Pharma to reach new customers and reinforce our presence in the market.”
Preparing for Prime Day
“More than half (61%) of customers in Egypt are willing to wait a maximum of two days for the delivery of their online purchases. With Prime, they can enjoy same-day delivery to Cairo and Giza and next-day delivery to most parts of Egypt on more than half a million items,” added Elsahy.
Not a Prime member yet? It’s not too late to join Prime and start saving! Customers can join Prime at amazon.eg/prime to participate in this member-exclusive event with fast, free delivery and get the most out of Amazon in just a few steps. For a membership fee of EGP 29/month, or an annual fee of EGP 249, Prime members can gain access to deals going live during Prime Day from July 16 to July 21, as well as enjoy all the benefits and extra savings included in a Prime membership year-round such as unlimited free and fast delivery options, access to Prime Video, and Prime Gaming.
Prime members across Egypt can make their Prime Day shopping experience even easier by downloading the Amazon App to browse, shop, and ensure they never miss a deal or by shopping directly on the website at https://www.amazon.eg/primeday.
Prime members on Amazon.eg also enjoy a range of other benefits
Prime combines a slate of shopping and entertainment benefits for EGP 29 a month – less than what two-thirds (66%) of Egypt customers would be willing to pay for an all-inclusive membership.
• Fast and Free Delivery – Free next-day delivery with no minimum order on most governorates across Egypt, and free same-day delivery on orders over EGP 350 placed before 12 noon in Cairo and Giza (terms and conditions apply)
• Exclusive Shopping Deals – Enjoy exclusive deals, and sale events including Prime Day, White Friday, Ramadan and Eid sale events, in addition to early access to seasonal sales, and exclusive discounts on local and international brands throughout the year.
• Prime Video – Enjoy access to Prime Video, where members can stream or download thousands of award-winning movies and TV series. Stay tuned for the launch of new Arabic titles on Prime Video including Al Nissyan (Forgetfulness) starring cinematic megastar Cyrine Abdelnour, Tarteeb Khass (Self-Modulation) starring Maxim Khalil, and Dahab Ghali (My Fair Gentleman) starring popular musician Faia Younan, in addition to Prime Video originals including The Lord of the Rings: The Rings of Power, The Boys, The Marvelous Mrs. Maisel, and Tom Clancy’s Jack Ryan, and My Lady Jane.
• Prime Gaming – Enjoy access to a growing library of free games from Prime Gaming and a free monthly Twitch subscription.
Prime Day Deliveries
Speed of delivery continues to be one of the most important factors for customers when making an online purchase, with a quarter of customers stating it as a key purchase consideration. Amazon.eg Prime Day orders are made possible thanks to Amazon’s world-class last-mile operations and delivery station technologies. Amazon’s advanced capacity management systems, enhanced tracking, and global routing solutions will ensure a faster, more reliable, and more convenient customer experience. Today, the Amazon network across Egypt includes 22 delivery stations across and several established corporate and customer service offices.
-Ends-
Notes to Editors:
• Prime Video – Newly launched and upcoming show releases:
• Dahab Ghali/My Fair Gentleman (Syria) starring popular musician Faia Younan as the female lead, the 15-episode show beautifully depicts the story of a wealthy woman who transforms a budding talent into a society star, only to fall in love with him. The collision of their two worlds results in many dramatic, comedic, and romantic twists. From Blue Bee Productions. Available now on Prime Video
• Self-Modulation/Tarteeb Khass (Lebanon) stars Maxim Khalil as Ahmad, a struggling Syrian immigrant who finds purpose working at a suicide hotline, leading him from despair to unexpected fame. From Falcon Films. Launches on July 5th 2024
• Al Nissyan/Forgetfulness (Pan-Arab) stars cinematic megastar Cyrine Abdelnour as a grieving mother who, despite being labeled as delusional by those around her, clings to the belief that a mysterious connection binds her heart to her lost children at every moment, transcending distance and time. From Rise Studios. Launches on July 12th, 2024
• My Lady Jane (US Original), starring Emily Bader and Edward Bluemel, is a radical retelling of English royal history, in which King Henry VIII’s son Edward does not die of tuberculosis, Lady Jane Grey is not beheaded, and neither is her scoundrel of a husband Guildford. At the center of this swashbuckling new series is the brilliant and headstrong Jane, who is shocked to be crowned queen and finds herself the target of nefarious villains coming for the crown (and her head).
